In 2005 we introduced semiotics to the Polish marketing market.
We have carried out over 300 projects for the largest global and Polish brands.

the most experienced company in Poland offering semiotic analyses and a culture-based approach to brand strategies and communications.

We help our clients create brands, communications, and products, which are culture-relevant, focused on selling meanings, and based on a distinctive system of symbols, signs, and notions.

We decode the language of the brand and the category – its system of symbols, signs, and notions.

We look for cultural insights, which can be related to the brand.

We use semiotics to create innovative strategic and communications starters.

Semiotics deals with signs and meanings. Not only does it tell us how the meaning is formed, but also how to create and disseminate it.

We use our own unique semiotic tools to build brands and meaning-based communications.

We define the world of the brand and its language. We translate concepts into a set of enforceable symbols, notions, motifs, heroes, and narrations.

We indicate fresh, emergent cultural and communication codes, which the brand should use in its communication to stay up to date.

We find new, culturally-current areas for products. We point out important changes in culture as potential growth areas.