Epicurean Turn: a new code for brands?
For several years now, we have been observing a phenomenon that we provisionally call the Epicurean Turn. At first, it was visible in specific areas: gastronomy, hospitality, wellness, and the...
Epicurean Turn: a new code for brands?
Epicurean Turn: a new code for brands?
Ecology in advertising: what has changed over recent years...
April marks two years since the publication of the report “The Natural Environment and Climate Change in Advertising and Media Communications”—prepared by Lata Dwudzieste and Semiotic Solutions in cooperation with...
Ecology in advertising: what has changed over recent years...
Ecology in advertising: what has changed over recent years...
Functional drinks between "power on" and "pause". What does this category say about lifestyle today?
Not long ago, functional beverages promised primarily one thing: an energy boost. It was all about being faster, stronger, more efficient. Today, that narrative is clearly evolving—and that’s exactly what...
