SEMIO ACADEMY
by Semiotic Solutions
Our book, "Semiotics in Marketing. How to Study Market Signs, Symbols, and Codes", has recently been published. The publisher is PWN, and the substantive partners are PTBRiO and the International Advertising Association.
Alongside the book, we launched Semio Academy and a series of training programs designed for companies.
COURSES.
It's hard to imagine today's marketing without semiotics. It's used in research, insights, strategies, and communication. How to use semiotics and how to distinguish good from bad?
In our courses you will learn:
How to use semiotics in analyses and strategies, combine it with other research, utilize the results of semiotic-cultural analyses, and conduct your own analyses.
They will also help implement a semiotic perspective in various departments of the company. To look at your own brands and marketing activities through the meanings and senses of today's culture.
WE CURRENTLY OFFER TWO TYPES OF COURSES
1. SEMIOTICS IN MARKETING
An on-site course for those who want to start their journey with semiotics or expand their semiotic skills in areas such as market research, branding, strategy, design, and marketing.
For company employees or freelancers. Work in small groups (people from different companies).
MARKETING SEMIOTICS LEVEL 1
2 days (2 meetings), 16 hours
Level 1 covers basic analytical techniques enabling independent semiotic analysis.
The course will allow for better management of semiotic-cultural research and analysis, combining semiotics with other activities and research, and conducting one's own semiotic analyses.
MARKETING SEMIOTICS LEVEL 2
2 days (2 meetings), 16 hours
Level 2 covers advanced analytical techniques for those who have completed Level 1 or the Semiotics for Teams course.
2. SEMIOTICS FOR TEAMS
2 days (2 meetings), 16 hours
A course expanding the perspective of your company's/brands' team to include elements of semiotics. How it can be useful and how to apply it not only in research, but also in strategy, sales, communication, and other areas.
For a company team of maximum 12 people. Location to be determined. Off-site training possible.