SEMIO-CULTURAL ANALYSES
by Semiotic Solutions
SEMIO+CAWI.
A hit in our offer is a new research product that combines two worlds: semiotic analysis and quantitative CAWI research.
After an experimental phase—including for brands in the health, tourism, and beverage categories—we have introduced it to our permanent offer.
We see how much this approach helps brands to see more broadly and simultaneously be close to consumers.
How does it work?
1. Semiotics of the category + cultural analysis of the topic
First, we map the current codes, contexts, and meanings within the category and the broader cultural context. The result is a map of potential cultural insights—showing which interpretations, values, and narratives may be most promising for the brand.
2. Quantitative validation
Each insight then undergoes quantitative CAWI tests, allowing us to determine which ones are truly impactful, understandable, and attractive to consumers.
3. Recommendations for the brand
We combine the results from two perspectives—cultural and quantitative—and indicate which insights have the greatest market potential and the best fit for the brand and category.
Why is it worth it?
Because this approach allows you to move from inspiration to clear decisions—and avoid investing in insights that sound attractive but lack real market power.
